At Dickson Realty we’ve just finished organizing our January – March training schedule. This particular session is designed to support and inspire both new and seasoned licensees with a re-newed focus on succeeding in a distressed market. I’m proud to say we’ve recently recruited almost a dozen new or newer licensees and all are looking forward to the cutting edge, extensive training we provide. For our agents, this training is free of charge.

I recently had one of my most seasoned agents ask me, “Why would anyone consider a career in Real Estate Sales, right now”? I have to admit that after 19 years in the business, I have seen easier environments to work in. There are some advantages too:

#1 While many of us “Old Pros” are grousing about how bad things are and reminiscing about the good old days (You know, like 2-3 years ago), a new licensee only sees the market as it is now. Most of us are working twice as hard for half the pay when compared to ’05 or ’06. A disciplined, hard working “new agent” is simply more likely to take that reality in stride.

#2 We’re finding that today’s environment requires a completely new skill set. Frankly Short Sale & Bank Owned (REO) transactions are vastly different from the traditional transactions we’ve typically conducted prior to this. Many top agents are strugglling with that reality. Think of the phrase “You can’t teach an old dog new tricks”. I think you can but only if one can throw some of the old conventions out the window. Many have to un-learn before they can start learning again.

#3 Technology and the generation gap. The average agent is around 52 years old. I don’t have the most current stats but in 2007 our typical buyers were in their early to mid 30’s. This creates some real challenges for all concerned; The seasoned agent wondering why their loveable, first time buyers aren’t listening to their sagely advise. Of course the buyer’s frustrated because they’ve already read all that on the internet and formed their own opinion.

We’ve placed a lot of talent and energy into solving these challenges. If you’d like to learn more, feel free to drop me a note