Selling a luxury home requires a different approach to real estate marketing in order to reach the affluent buyers most interested in these unique properties. While marketing is critical in taking any home from listing to sale in a timeframe that works for both the seller and buyer, it becomes even more important in the case of a home priced above $1 million.
In Northern Nevada, the days of inventory for homes worth more than $1 million indicate a balanced market, meaning that there are enough properties on the market to satisfy more than six months of demand. In some cases, the inventory in higher price ranges can even indicate a buyer’s market—and that’s when sellers need to make their luxury home stand out from the rest.
“When maximum exposure for your home listing matters, we know how to reach the audience who is qualified to purchase luxury real estate,” said Rebecca Dickson, Vice President of the Dickson Luxury Division.
Marketing for Luxury Homes
At Dickson Realty, we want to help sellers find the right buyers for their homes, so we regularly explore new ways of promoting these properties. We also consider how to expand the reach of these unique listings, which is why we explore real estate marketing in new ways.
One especially effective way we’ve found to target luxury homes in the Reno-Tahoe market to buyers is through the Wall Street Journal.
On an annual basis, we run multiple full-page ads in the printed, northern California edition, to connect with buyers in those markets. The publication’s prestige aligns with that of these more than $1 million homes, as does its readership.
“No other local real estate company does this,” Dickson said. “It’s just one of the ways that the Dickson Realty team takes a unique approach to marketing and selling luxury homes.”
If you’d like to see what’s currently on the market in Reno, Sparks, Truckee and Incline Village, you can view all the available luxury listings on the Dickson Realty website 24 x 7.