From the Northern Nevada Business Weekly, August, 9, 2010:

Personal income
The U.S. Bureau of Economic Analysis says per-capita personal income in the Reno-Sparks region in 2009 was $43,986, a 6.3 percent decline from a year earlier. The region ranks 35th in per-capita income nationally.

Underwater home owners
“Nearly 62 percent of the homes with mortgages in the Reno-Sparks market have negative equity – their owners owe more than the property would sell for – and home prices in the market are off 49.4 percent from their peak,” Zillow Real Estate Markets Reports says.